Maximize the Value of Your Sports Property

We turn rights into results — driving revenue, relevance, and long-term value for rights holders in the Middle East and beyond.

Your Path to Rights Success

Grow the Commercial Power of Your Rights

From brand positioning to content strategy — we guide your rights into the spotlight.

Monetize with Purpose

We unlock new revenue streams through media, brand partnerships, and fan activations.

Next-Gen Matchday Experiences

Create immersive fan journeys that go beyond the 90 minutes — digital, physical, unforgettable.

Scale with Strategic Partnerships

We help you forge long-term brand alliances that go beyond exposure — building shared value through relevance, integration, and impact.

How we help rights owners succeed

We transform sports rights into market-ready assets through strategy, data, and activation. Our holistic approach drives visibility, revenue, and long-term brand equity.

Positioning & Packaging

We craft comprehensive rights portfolios that resonate with brands, captivate fans, and align with market demands. By analyzing market trends and audience preferences, we ensure that each portfolio is strategically positioned to maximize appeal and engagement. Our approach involves tailoring rights packages that offer unique value propositions, making them attractive to potential sponsors and partners.

Digital & Content Transformation

We empower rights holders to embrace a digital-first approach, ensuring that their assets are not only visible but also engaging in the digital realm. By leveraging cutting-edge technology and innovative storytelling techniques, we transform traditional rights into dynamic digital experiences. This includes creating compelling narratives that resonate with audiences, utilizing data analytics to tailor content to specific demographics, and implementing monetization strategies that capitalize on digital platforms. Our goal is to enhance the value of your rights by making them accessible and appealing to a global audience, ultimately driving both engagement and revenue.

Real Results. Real Impact.

Our approach delivers measurable outcomes — from audience growth to revenue optimization and fan engagement.

45%

Audience reach growth

65%

Engagement increase

40%

Revenue optimization

We turn sports rights into market-ready business assets.

From packaging to platform execution, we provide a comprehensive suite of services that empower rights holders to fully capitalize on their assets. Our approach involves crafting tailored rights packages that align with market demands and audience preferences, ensuring maximum appeal and engagement. We also focus on platform execution, leveraging cutting-edge technology to deliver these rights across multiple channels, from traditional media to digital platforms, thereby unlocking commercial performance and driving growth.

Maximize Media Value

We tailor your media rights to align with the evolving landscape of content consumption. Whether it's through traditional broadcast channels, over-the-top (OTT) platforms, or engaging short-form content, we ensure your media assets are optimized for maximum reach and impact. By leveraging data-driven insights, we craft strategies that not only enhance visibility but also drive audience engagement across diverse platforms.

Attract the Right Brands

We strategically position your sports property to captivate leading sponsors by creating tailored marketing campaigns that highlight the unique attributes of your brand. Through targeted exposure and strategic alignment, we ensure that your property resonates with top-tier sponsors, fostering partnerships that deliver mutual brand value and long-term success.

Design the Fan Journey

From the moment fans enter the stadium to the interactions they have on their mobile devices, we design comprehensive fan journeys that enhance their experience at every stage. Our approach includes personalized content, interactive features, and exclusive access that not only engage fans but also encourage them to become brand advocates. By integrating digital innovations with traditional fan experiences, we create a seamless and memorable journey that fosters loyalty and drives revenue.

Transform your sports potential now

Partner with Sideline and unlock new revenue streams across the dynamic Middle East sports landscape.